marketing

This course explains the "Four Ps" of marketing - product, price, place and promotion - and explores the ways in which effective marketing can win loyal customers for your business. The learner will be shown how to analyse the strengths, weaknesses, opportunities and threats facing a business and how to select an appropriate marketing strategy to identify, anticipate and satisfy customer needs profitably.

marketing- uk (England, Scotland, Wales)

By the time you have completed this segment, you will be able to:
Define what marketing is and the areas it covers.
Segment customers into groups and identify profitable ones.
Analyse the business's strengths, weaknesses, opportunities and threats.
Identify the four types of marketing strategy available and determine which is most appropriate for your business.
Promote the business effectively.
Course Modules:
What is Marketing?
Who are your customers?
Analysing business
Market planning
Promoting the business

Northern Ireland and Ireland marketing