marketing unleashing the potential of your business

Make no mistake, if you want to stay in business then marketing is something you can't afford to ignore! Marketing: Unleashing The Potential Of Your Business is an on-line course aimed at owner managers of small businesses employing up to 50 staff.

marketing unleashing the potential of your business- uk (England, Scotland, Wales)

The course is split into 9 modules:
- Module 1: Marketing - Who Me? introduces you to marketing, showing that simple marketing activities can make your business more successful and profitable.
- Module 2: Marketing - Who Are Your Customers? looks at how you can understand more about your customers.
- Module 3: Marketing - Where Are You Now? will help you to look closer at your current marketing situation.
- Module 4: Where Do You Want To Be? looks at where you want to take your business and the marketing strategies you can use to get there.
- Module 5: How Are You Going To Get There? - Product focuses on your product. It looks at the product life cycle, how to develop new products and branding.
- Module 6: How Are You Going To Get There? - Price looks at how you can price your product to meet your business objectives.
- Module 7: How Are You Going To Get There? - Place explores the different ways in which you can get your product to your customers.
- Module 8: How Are You going To Get There? - Promotion looks at the different forms of promotion available to you and weighs up the pros and cons of each of them.
- Module 9: Making It Happen! lets you take on the role of a marketing private detective and investigate a case study business.
Each module features an optional test yourself section that allows you to measure how much you've learned from the module. Finally, you will have the option of completing an action plan at the end of each module. These will enable you to start planning how you can transfer what you have learned into your own business.

Northern Ireland and Ireland marketing unleashing the potential of your business